SHOOT THE HIP

Two people in a garage going through denim nobody wanted. Scraps, rejected runs, stuff left over from old productions. at some point it stopped feeling like scavenging and started feeling like something else.

We work with what's been left on a shelf because it didn't fit somebody's plan, and through that we've ended up with a record of garments that have historY. We tell their stories through the labels, the ephemera, the way the drops come out. We pull from early century ads and old radio copy, where a lot of these silhouettes first got a voice.

Shoot the Hip is about clothing but it's also not really about clothing. It's about the story the material already has and what happens when you keep it going instead of starting over.

Salvaged Apparel

The stuff is already here. Denim nobody wanted. Sometimes rare. Often times overlooked. And always better than what came after it.

salvageD Apparel means working with fabric that has real weight and real character, the kind that's harder to come by now because the mills that made it mostly don't operate the same way anymore. and it also means you can't be lazy about it because every panel has a limit and every mistake costs you something you can't reorder. That slows everything down and that's kind of the point.

We see what’s been left and We use what's left because it's sitting right there.